THE HUB

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Introducing The Hub by Social where community, cuisine and sustainability converge in the heart of Masdar City. This dynamic 32,200 + sq-ft destination designed by WADS brings global dining, retail pop-ups and lifestyle experiences into a future-forward setting. Rooted in Masdar City’s vision of sustainable urban life, The Hub blends bold design with eco-conscious practices: low-energy systems, thoughtfully chosen materials, flexible spaces and integration with the walkable, green-centric fabric of the city. Whether it’s informal co-working over a specialty coffee, friends sharing dishes from around the world or families gathering in the landscaped public realm, The Hub is more than a food hall ,it’s a social ecosystem built for connection and responsibility.

Now unveiled as part of our archive of WADS’ landmark projects.